A visual identity for a young and friendly loungewear company
Eureverie makes flattering, affordable and functional underwear at fair value for all types of bodies. Eureverie’s vision is to be a sustainable underwear and loungewear brand that creates products for every body.
The tone of voice is genuine, friendly, a little playful, while still remaining confident and personal. Eureverie’s target audience are affluent 20 – 40 year olds, female-identifying and health conscious.