Before starting the design we develop a strategy to ensure the long-term success of your brand. We will identify your audience and create a foundation for the work to come. Together we’ll explore your competition and develop a creative direction to set you apart and make your business stand out.
Primary and secondary logo
At the heart of any successful brand are the primary and secondary logo. Together, they tell the most complete story of your brand. This is typically a combination of type and an icon.
Logo, submarks and variations
Your new logo is only one part of the bigger picture of your new brand. The brand package includes the option for custom patterning or illustrations to allow you to add a touch of branding to everything without wearing out your primary logo.
Also called: style guide, brand book. When your brand design is finalized, you’ll receive an organized folder that houses all your brand assets. This also includes your visual style guide—a document that captures all of our work. Use this as a reference point that demonstrates best practices on using your custom colour palette and font hierarchy, making it easy to apply your new brand across all platforms.