Creating a visual identity for fun, approachable bike accessories.
Alex approached me with the desire to refresh their website in time for their new book launch. We took inspiration from the existing website’s minimal approach, while adding more personality and colour to the new site.
Alex’s requirement was for the new site to be easy to update and maintain for themselves. Squarespace was the obvious choice. Paired with a toned-down, one-page approach, designing building this site was an absolute dream.
Intentional, minimal animations paired fade-in typography and blocked colour convey Alex’s easy-to-talk to personality and his incredibly copywriting and fictional writing skill.