Genevieve is a Vancouver-based copywriter with extensive experience in the arts industry.

The brief was heavily focused on conveying Genevieve’s comprehensive writing experience—ranging from sponsored articles in the tech world, to non-fiction pieces about her own life experiences. She needed a website design that wouldn’t interfere with her work.

With this in mind, we paid close attention to using gentle colours, utilizing them in intentional ways without overwhelming her written voice. The result is a beautiful, toned-down website that lets the viewer explore Genevieve’s work and get a feel for who she is a writer.